Media
Hi! I’m Elizabeth, a coach, consultant, and founder of the Coluby Group LLC.
I'm on a mission to empower businesses like yours to thrive and flourish. Imagine achieving significant revenue growth through smart marketing, innovative product development, and seamless digital transformation—all while having fun in the process!
My superpower lies at the intersection of strategy, leadership, marketing, and communications. With a track record of proven results built over 25+ years of leading teams and developing innovative solutions at top US banks and tech companies, I navigate challenges alongside you to achieve your goals.
I help leaders, entrepreneurs, and business owners turn their challenges into opportunities.
My passion is to help my clients create transformative change. As a former bank and tech executive, I now work with high-achieving professionals and entrepreneurs to achieve their goals by simplifying and focusing on the critical few items that drive change.
A citizen of the world, I currently live near Cleveland, Ohio, with my husband, two sons, and two dogs. This is my 30th home in my life. (The average American lives in 7 homes in their entire life.) Previously, I lived in Taiwan, Chile, Mexico, Spain, Puerto Rico, and 8 US states.
Due to living and studying in a few countries, I speak Spanish, some Portuguese, and a little Mandarin. I am learning German, Italian, and Hebrew for recent and upcoming trips. It was hard to learn Spanish, but now that I have knowledge of a few languages, it’s become a little easier to learn more. There are more frameworks to leverage: Italian is a Romance Language like Spanish & Portuguese; many similar word roots exist. I am learning the Hebrew alphabet; my limited knowledge of Mandarin helps provide structure. Studying German brought up memories of words and phrases my German grandmother used when I was little.
I earned my MBA in International Management from Thunderbird, focusing on Marketing in Latin America, and a BS in Applied Economics and Business Management from Cornell University. I am certified in Women’s Entrepreneurship, Advanced Design Thinking, Scrum Product Ownership, and Lean Six Sigma Black Belt. I earned my First Class Award from USA Girl Scouts Overseas while growing up in Taiwan (corporate ex-pat), and I was an exchange student in HS to Chile (AFS).
Possible Talking Points
Strategy
Articulating Your Vision
Goal Setting (KPIs & OKRs)
Managing & Mitigating Risk
Creating a Culture of Innovation
Global & International Business
Leadership
Agile Leadership in Dynamic Times
Leading & Developing Virtual Teams
Managing Change in a VUCA world (Volatility, Uncertainty, Complexity, Ambiguity)
Growth Mindset - how to create and why it’s important for long-term growth
Change/Transitions - how to manage change/take advantage of opportunities
Characteristics of Great Leaders
Profiles of Great Leaders (e.g., Ernest Shackleton, etc.)
Lessons learned during my 30 years in US Banking
Marketing
Know Your Customer: ideal client avatar development
How to transform and modernize your Customer Experience (CX)
Human Centered Design: How to use Design Thinking to understand your client's needs
Behavioral Economics: from acquisition, onboarding, and engagement to retention
New Product Development: from ideation to launch
Segment, Product & Multicultural Marketing
Communications
Why clear communication is important
What is the “grandmother” rule for communications?
Leveraging Diversity for better Decisions
Diversity, Equity & Inclusion (DE&I): Driving Cultural Change, Third Culture Kids (TCK)
Cross Cultural Communications
Personal Topics
Living Gluten Free (GF): how to adapt to a GF lifestyle
Travel is the best education: how you learn more about your home country by traveling
Why you should consider an international work assignment: it’s a great opportunity for your kids
Podcasts I was featured on
Live the Width of Your Life: Episode 48: Crafting Clear and Impactful Marketing Strategies with Elizabeth Coluby
With over two decades of experience in marketing, financial services, and technology, Elizabeth brings a wealth of knowledge. We dive deep into the fears Elizabeth had to conquer as she transitioned into the world of entrepreneurship. We discuss the common challenges faced by new entrepreneurs and how to overcome them. You’ll learn the secrets to crafting clear, impactful marketing that truly connects with your audience. (Recorded Aug 8, 2023, Length: 48:11)
Two Marketing Moms: Episode 42: Surviving & Thriving After a Layoff
Layoffs are a fact of life if you work in marketing or advertising. Marketing leadership coach and consultant Elizabeth Coluby shares her personal experience and tips on surviving and thriving after a layoff. (Recorded Oct 19, 2023, Length: 34:26)
Hello Redlo: Episode 63: Learn How to Make Marketing Fun with Elizabeth Coluby
Learn to make marketing fun! This episode discusses midlife transitions, pivoting, marketing, and doing what you love. So please meet my guest, Elizabeth Coluby. She navigated a corporate reorganization and was laid off earlier this year. Today, she is a Marketing Coach, Consultant, and Fractional Executive. She says her superpower is operating at the intersection of strategy, leadership, marketing, and communication. (Recorded Oct 26, 2023, Length: 48:42)
Personetics: “Think Tank” interview at the American Banker Digital Banking 2022 Conference: Elizabeth A Coluby
At the recent American Banker Digital Banking conference, Personetics conducted short “Think Tank” interviews with banking executives to see what issues are top of mind for them around digital banking.
Elizabeth A. Coluby, SVP Digital Director at KeyBank, explained how her institution is utilizing customer transaction data and third-party data to create an ongoing dialog with customers for better financial advice and a deeper customer relationship. (Recorded July 12, 2022, Length: 00:45)
Viral Video Series
(short video & content posted on LinkedIn, Facebook, Instagram, my Blog and YouTube)
15 Characteristics of Great Leaders (15 days: December 11-30, 2023) YouTube and Blog
10 Leadership Lessons From Shackleton (10 days: November 27 - December 8, 2023) YouTube and Blog
30 reasons to deeply know your ideal clients (30 days: October 10 - November 20, 2023) Blog
Other Recent Speaking Engagements:
Beachwood & Heights Chamber of Commerce - Women’s Coffee: Ideal Client Avatar (Invited Speaker)
Shaker Heights Entrepreneurial Group (Invited Speaker)
Baldwin Wallace University - Consumer Marketing Class: Cross-Cultural Communications (Guest Lecturer)
Cleveland Council on World Affairs - Development Committee: Presenting the new Membership Strategy (Board Member)
Wake Forest University MBA Program - Strategic Marketing Class: Case Studies (Guest Lecturer)
Photo Gallery
Browse my downloadable images for permitted promotional use.
Photos by @cayasmarrphotography www.cayasmarr.com
